Privacy Policy – maxim88 Online Casino

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1. Introduction

maxim88 ("maxim88", "we", "us", "our") is committed to protecting the privacy and security of the personal information of all registered players and website visitors. This Privacy Policy describes the personal data we collect when you use the maxim88 platform at maxim88.lat, how we use and protect that data, with whom we may share it, and what rights you have in relation to it.

This Privacy Policy should be read in conjunction with the maxim88 Terms & Conditions, which constitute the primary agreement governing your use of the platform. Capitalised terms used in this Privacy Policy that are not defined herein have the meanings given to them in the Terms and Conditions.

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2. Data Controller

For the purposes of this Privacy Policy, maxim88 acts as the data controller in respect of personal data collected from players and website visitors in connection with the operation of the maxim88 platform. As data controller, maxim88 is responsible for determining the purposes and means of processing your personal data.

If you have questions regarding this Privacy Policy or the manner in which maxim88 handles your personal data, please contact the maxim88 Data Protection team via the support channels identified in Section 15 of this document.

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3. Personal Data We Collect

maxim88 collects personal data across the following categories, depending on the nature of your interaction with the platform:

3.1 Registration and Identity Data

• Full legal name as it appears on your national identity document;
• Date of birth;
• Malaysian identity card number (MyKad) or equivalent identity document number submitted during KYC verification;
• Chosen username and account credentials (passwords are stored in hashed form and are not accessible to maxim88 staff in plaintext);
• Registered email address;
• Malaysian mobile telephone number.

3.2 Financial and Transaction Data

• Payment instrument identifiers (e-wallet account references, bank account details, or cryptocurrency wallet addresses used for deposits and withdrawals);
• Transaction history including deposits, withdrawals, bonus credits, and gameplay transactions;
• Account balance information.

3.3 Technical and Usage Data

• IP address and approximate geographic location derived from IP at time of login;
• Device type, operating system, and browser version;
• Session duration, pages visited within the platform, and game activity logs;
• Referral source and campaign tracking data where applicable.

3.4 Communications Data

• Records of customer support interactions via live chat, including chat transcripts;
• Responses to promotional communications where opt-in consent has been given;
• Feedback, complaints, and dispute records.

3.5 Responsible Gaming Data

• Voluntary deposit limits, session time limits, and cooling-off period preferences set by you;
• Self-exclusion status and related account restriction records.

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4. How We Collect Your Data

maxim88 collects personal data through the following primary means:

Collection Method	Data Typically Collected
Account registration form	Name, date of birth, mobile number, email, username
KYC identity verification	MyKad copy, date of birth confirmation, address verification
Deposit and withdrawal processes	Payment method identifiers, transaction amounts, timestamps
Platform usage and session logs	IP address, device data, game activity, session timing
Customer support interactions	Chat transcripts, query content, resolution notes
Cookies and tracking technologies	Browser data, session tokens, analytics data

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5. How We Use Your Personal Data

maxim88 processes your personal data for the following purposes:

• Account management: Creating, maintaining, and administering your maxim88 account, including processing login authentication and account security;
• Transaction processing: Verifying, recording, and processing deposits, withdrawals, and in-platform transactions in MYR and other accepted currencies;
• Identity verification: Conducting KYC checks to verify your identity, confirm your eligibility to use the platform, and comply with applicable regulatory requirements;
• Regulatory compliance: Fulfilling obligations under the maxim88 operating licence, including anti-money laundering checks, transaction monitoring, and reporting to relevant authorities as required by law;
• Customer support: Responding to your enquiries, resolving disputes, and providing assistance with account or gameplay issues;
• Responsible gaming: Administering deposit limits, cooling-off periods, and self-exclusion requests; identifying patterns of play that may indicate problem gambling behaviour;
• Platform improvement: Analysing aggregated usage data to identify technical issues, improve the player experience, and develop new features on the maxim88 platform;
• Marketing communications: Sending promotional offers, bonus notifications, and platform updates to players who have provided explicit consent to receive such communications. You may withdraw this consent at any time by contacting customer support.

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6. Legal Basis for Processing

maxim88 processes personal data under the following legal bases, which vary according to the specific purpose of processing:

• Contractual necessity: Processing required to perform our obligations under the Terms and Conditions, including account management, transaction processing, and customer support;
• Legal obligation: Processing required to comply with applicable regulatory requirements under the maxim88 operating licence, including KYC, AML monitoring, and record-keeping obligations;
• Legitimate interests: Processing necessary for fraud prevention, platform security, and the improvement of maxim88 services, where such interests are not overridden by your privacy rights;
• Consent: Processing based on your freely given, specific consent, including the sending of direct marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

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7. Data Sharing and Third Parties

7.1 Service Providers

maxim88 engages third-party service providers to assist in the operation of the platform, including payment processing providers (including Touch 'n Go, Boost, GrabPay, and banking partners), KYC and identity verification services, IT infrastructure and hosting providers, customer support software platforms, and analytics providers. All third-party service providers are bound by data processing agreements that restrict use of personal data to the specific purpose for which it was shared and require appropriate security measures.

7.2 Game Providers

Game providers whose titles are available on the maxim88 platform may receive anonymised or pseudonymised session and gameplay data for the purpose of game performance monitoring and technical support. Where personal data is shared with game providers, this is governed by contractual data protection obligations.

7.3 Regulatory and Legal Disclosure

maxim88 may be required to disclose personal data to regulatory authorities, licensing bodies, or law enforcement agencies in compliance with applicable legal obligations or regulatory requirements. Such disclosures will be made only to the extent required by law and subject to appropriate safeguards where permitted.

7.4 No Sale of Data

maxim88 does not sell, rent, or commercially share your personal data with any third party for their independent marketing or commercial purposes. This commitment applies without exception.

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8. Cookies and Tracking Technologies

The maxim88 platform uses cookies and similar tracking technologies to deliver and improve the platform experience. The following categories of cookies are used:

• Strictly necessary cookies: Required for the platform to function, including session authentication tokens, login state maintenance, and security features. These cannot be disabled without preventing use of the platform;
• Functional cookies: Remember your preferences such as language settings, game lobby filters, and display preferences to personalise your platform experience;
• Analytics cookies: Collect aggregated, anonymised data about how players use the maxim88 platform, enabling us to identify areas for improvement. No personally identifiable information is associated with analytics cookies;
• Marketing cookies: Used where you have consented to receive personalised promotional communications, to track which promotions are most relevant to your interests.

You may manage cookie preferences through your browser settings. Disabling certain categories of cookies may impair the functionality of the maxim88 platform.

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9. Data Retention

maxim88 retains personal data for the period necessary to fulfil the purposes outlined in this Privacy Policy, subject to the following specific retention periods:

• Account and identity data is retained for a minimum of five (5) years from the date of Account closure, in compliance with anti-money laundering record-keeping requirements applicable under the maxim88 operating licence;
• Transaction records are retained for a minimum of five (5) years from the date of the relevant transaction;
• Customer support records are retained for a minimum of three (3) years from the date of the interaction;
• Marketing consent records are retained until consent is withdrawn and for a reasonable period thereafter to demonstrate compliance;
• Technical and usage logs are retained for a maximum of twelve (12) months unless retention for a longer period is required for security, fraud investigation, or regulatory purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with maxim88 data disposal procedures.

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10. Data Security

maxim88 implements technical and organisational security measures appropriate to the risk posed by processing your personal data. These measures include SSL/TLS encryption for all data transmitted between your device and the maxim88 platform; encrypted storage of personal data and financial records on access-controlled servers; hashing of account passwords such that plaintext credentials are not accessible to any maxim88 personnel; rate-limiting of login attempts to prevent brute-force access; access controls restricting internal access to personal data on a need-to-know basis; and regular security reviews of platform infrastructure and data handling practices.

In the event of a personal data breach that presents a risk to your rights and freedoms, maxim88 will notify affected players and, where required, the relevant supervisory authority, within the timeframe required by applicable data protection obligations.

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11. International Data Transfers

The maxim88 platform serves players primarily located in Malaysia. Some personal data may be processed by service providers whose operations are located outside Malaysia, including in jurisdictions where data protection legislation may differ from that applicable in your country of residence.

Where such transfers occur, maxim88 ensures that appropriate safeguards are in place to protect your personal data, including contractual data protection obligations in agreements with service providers operating internationally. By using the maxim88 platform, you acknowledge that your personal data may be transferred and processed internationally in the circumstances described above.

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12. Your Data Protection Rights

As a registered maxim88 player, you have the following rights in relation to your personal data, subject to applicable legal limitations:

• Right of access: You may request a copy of the personal data held by maxim88 about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: In certain circumstances, you may request deletion of your personal data, subject to overriding retention obligations;
• Right to restrict processing: You may request that processing of your personal data be limited in certain circumstances;
• Right to data portability: You may request that personal data you have provided to maxim88 be provided to you in a structured, machine-readable format;
• Right to object: You may object to processing of your personal data based on legitimate interests or for direct marketing purposes;
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

Requests to exercise any of the above rights should be submitted to the maxim88 support team via the contact channels in Section 15. maxim88 will respond to requests within a reasonable timeframe, generally within 30 days of receipt.

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13. Children and Minors

The maxim88 platform is strictly intended for individuals aged 21 years and above. maxim88 does not knowingly collect or process personal data of individuals below this age threshold. If maxim88 becomes aware that personal data has been provided by or on behalf of a person under the age of 21, the Account will be closed and the personal data will be deleted in accordance with applicable data protection obligations.

If you have reason to believe that a minor has registered an Account with maxim88, please contact the support team immediately using the contact details in Section 15.

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14. Updates to This Privacy Policy

maxim88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal requirements, or platform services. The date of the most recent revision is displayed at the top of this document.

Material updates to this Privacy Policy will be communicated to registered players via the registered email address or through a notice on the maxim88 platform. Your continued use of the platform following the effective date of any update constitutes your acknowledgement of the revised Privacy Policy.

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15. Contact and Data Requests

For questions about this Privacy Policy, to exercise your data protection rights, or to report a data protection concern, please contact the maxim88 team via:

• Live Chat: Available 24/7 through the platform interface — the fastest way to reach the team for urgent matters
• Email: [email protected] (plain text only — not a clickable link)

maxim88 aims to respond to all data protection enquiries within five (5) business days. For complex data subject access requests, a response will be provided within 30 days, with notification if an extension of that period is required.